Freelance online blogging, content generation, coaching and marketing consultancy based in Aberdeen, specialising in online marketing, PR, blogging, outreach, newsletter and Twitter campaigns.
I can hear some of you wonder if you really need a social media consultant or coach and the answer is that really you don’t. You could do it all yourself if you have the time and ability to plan for that to be built-in to your business goals. If you want to do it [...]
Blog
Excessive “above the fold” advertising on blogs and websites?…
Image: digitalart / FreeDigitalPhotos.net There has been much talk about "advertising above the fold" on Twitter recently with the news that Google "may" penalise sites that carry too much advertising above the fold. As a subject, it was not something that I had paid too much attention to, nor thought about the long term implications for bloggers and websites. Google announced (opens in new window) the new algorithm changes in January this year as a means of enhancing user experience, … [Read More...]
Social Media Destroys Traditional Marketing Methods…
Image: jscreationzs / FreeDigitalPhotos.net I recently read a social media newsletter that implied social media was a failure for traditional marketing methods. I suspect lots of traditionalists have just not realised that social media is not meant to be used instead of traditional marketing methods, but in addition to the old tried and tested methods. Whatever your decision and ideas surrounding social media, the one sure thing is that people are going to keep on talking to each … [Read More...]
Bloggers are Pathetic….So Why Do Big Brands Seek Us Out?…
Image: scottchan / FreeDigitalPhotos.net Do you think bloggers are pathetic? Come on now, honest opinion? It's amazing what you can hear on a bus. Just before the big Christmas rush, I decided to drop my car at the local Park and Ride, and head into town on the bus to avoid the parking nightmare. I settled myself down, got comfortable and whipped out my IPhone to do a little tweeting. I was sitting behind a couple of women who are probably in their late 20s to early … [Read More...]
